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Business & Economics
E-Commerce
Digital Marketing
Creating Your Digital Marketing Strategy
Creating Your Digital Marketing Strategy
Curriculum
6 Sections
29 Lessons
10 Weeks
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Developing Your Overall Digital Strategy
10
1.1
Understanding the Components of a Digital Marketing Strategy
1.2
Quiz for Understanding the Components of a Digital Marketing Strategy
6 Questions
1.3
Communicating Your Mission
1.4
Quiz for Communicating Your Mission
5 Questions
1.5
Establishing Your Goals
1.6
Quiz for Establishing Your Goals
7 Questions
1.7
Expanding Your Corporate Mindset
1.8
Quiz for Expanding Your Corporate Mindset
7 Questions
1.9
Dipping into User Design and Habits
1.10
Quiz for Dipping into User Design and Habits
5 Questions
Grabbing Your Customer’s Attention
6
2.1
Focusing on Attention
2.2
Quiz for Focusing on Attention
6 Questions
2.3
Making Your Content Easy to Consume
2.4
Quiz for Making Your Content Easy to Consume
6 Questions
2.5
Deploying Interactive Content
2.6
Quiz for Deploying Interactive Content
5 Questions
Discovering Your Business Model and Brand
14
3.1
Separating Your Business Model from Your Brand
3.2
Quiz for Separating Your Business Model from Your Brand
7 Questions
3.3
Analyzing Your Business Model
3.4
Quiz for Analyzing Your Business Model
5 Questions
3.5
Discovering Your Brand
3.6
Quiz for Discovering Your Brand
5 Questions
3.7
Positioning Your Brand
3.8
Quiz for Positioning Your Brand
6 Questions
3.9
Solidifying the Look of the Brand
3.10
Quiz for Solidifying the Look of the Brand
8 Questions
3.11
Developing Success Measures for Your Brand
3.12
Quiz for Developing Success Measures for Your Brand
5 Questions
3.13
Producing Engaging Branded Content
3.14
Quiz for Producing Engaging Branded Content
7 Questions
Deciding which Marketing Campaign to Create
12
4.1
Establishing Marketing Objectives
4.2
Quiz for Establishing Marketing Objectives
6 Questions
4.3
Defining a Digital Marketing Campaign
4.4
Quiz for Defining a Digital Marketing Campaign
5 Questions
4.5
Understanding the Three Major Types of Campaigns
4.6
Quiz for Understanding the Three Major Types of Campaigns
7 Questions
4.7
Balancing Your Marketing Campaign Calendar
4.8
Quiz for Balancing Your Marketing Campaign Calendar
6 Questions
4.9
Choosing the Campaign You Need Now
4.10
Quiz for Choosing the Campaign You Need Now
7 Questions
4.11
Viewing Your Digital Marketing through the Campaign Lens
4.12
Quiz for Viewing Your Digital Marketing through the Campaign Lens
5 Questions
Crafting Offers That Sell
10
5.1
Offering Value in Advance
5.2
Quiz for Offering Value in Advance
5 Questions
5.3
Designing an Ungated Offer
5.4
Quiz for Designing an Ungated Offer
5 Questions
5.5
Designing a Gated Offer
5.6
Quiz for Designing a Gated Offer
7 Questions
5.7
Designing Deep-Discount Offers
5.8
Quiz for Designing Deep-Discount Offers
7 Questions
5.9
Maximizing Profit
5.10
Quiz for Maximizing Profit
6 Questions
Planning B2B Campaign Success
6
6.1
Setting Key Performance Indicators
6.2
Quiz for Setting Key Performance Indicators
6 Questions
6.3
Testing Your Campaigns
6.4
Quiz for Testing Your Campaigns
5 Questions
6.5
Knowing You Aren’t Wasting Money
6.6
Quiz for Knowing You Aren’t Wasting Money
5 Questions
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