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Business & Economics
Moving from Idea to Reality
Moving from Idea to Reality
Curriculum
5 Sections
26 Lessons
10 Weeks
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Chapter 1: Your Business in Context
10
1.1
Getting an Overview of Feasibility Analysis
1.2
Quiz for Getting an Overview of Feasibility Analysis
7 Questions
1.3
Understanding Your Industry
1.4
Quiz for Understanding Your Industry
8 Questions
1.5
Researching an Industry
1.6
Quiz for Researching an Industry
5 Questions
1.7
Defining Your Market Niche
1.8
Quiz for Defining Your Market Niche
6 Questions
1.9
Zeroing In on a Brand-New Product
1.10
Quiz for Zeroing In on a Brand-New Product
5 Questions
Chapter 2: Refining and Defining Your Business Idea
8
2.1
Recognizing the Power of a Good Idea
2.2
Quiz for Recognizing the Power of a Good Idea
5 Questions
2.3
Brainstorming New Business Ideas
2.4
Quiz for Brainstorming New Business Ideas
7 Questions
2.5
Identifying Business Opportunities
2.6
Quiz for Identifying Business Opportunities
7 Questions
2.7
Putting a Promising Idea to the Test
2.8
Quiz for Putting a Promising Idea to the Test
7 Questions
Chapter 3: Creating a Business Model
10
3.1
Identifying Who Needs a Business Model
3.2
Quiz for Identifying Who Needs a Business Model
6 Questions
3.3
Assessing Common Aspects of All Business Models
3.4
Quiz for Assessing Common Aspects of All Business Models
7 Questions
3.5
Understanding Business Models in Their Simplest Form
3.6
Quiz for Understanding Business Models in Their Simplest Form
6 Questions
3.7
Checking Out Examples of Business Models
3.8
Quiz for Checking Out Examples of Business Models
7 Questions
3.9
Finding Success with a Business Model
3.10
Quiz for Finding Success with a Business Model
7 Questions
Chapter 4: Finding Your Target Market
10
4.1
Gauging the Target Market
4.2
Quiz for Gauging the Target Market
6 Questions
4.3
Determining Industry Attractiveness
4.4
Quiz for Determining Industry Attractiveness
7 Questions
4.5
Looking for Niche Attractiveness
4.6
Quiz for Looking for Niche Attractiveness
6 Questions
4.7
Checking Out Customer Attractiveness
4.8
Quiz for Checking Out Customer Attractiveness
6 Questions
4.9
Finding Your Place on the Industry Value Chain
4.10
Quiz for Finding Your Place on the Industry Value Chain
6 Questions
Chapter 5: Considering a Franchise
14
5.1
Understanding What a Franchise Is
5.2
Quiz for Understanding What a Franchise Is
5 Questions
5.3
Recognizing the Importance of Brands in Franchising
5.4
Quiz for Recognizing the Importance of Brands in Franchising
6 Questions
5.5
Identifying the Three Types of Franchising
5.6
Quiz for Identifying the Three Types of Franchising
6 Questions
5.7
Being Aware of the Roles and Goals of Franchisors and Franchisees
5.8
Quiz for Being Aware of the Roles and Goals of Franchisors and Franchisees
5 Questions
5.9
Reviewing Franchise Relationships
5.10
Quiz for Reviewing Franchise Relationships
5 Questions
5.11
Knowing the Nuances of the Franchisor/Franchisee Relationship
5.12
Quiz for Knowing the Nuances of the Franchisor/Franchisee Relationship
6 Questions
5.13
Considering the Pros and Cons of Franchising
5.14
Quiz for Considering the Pros and Cons of Franchising
6 Questions
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