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All Programs
Computers
Internet
Social Media
The Social Media Mix
The Social Media Mix
Curriculum
4 Sections
22 Lessons
10 Weeks
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Chapter 1: Making the Business Case for Social Media
12
1.1
Making Your Social Debut
1.2
Quiz for Making Your Social Debut
5 Questions
1.3
Defining Social Media Marketing
1.4
Quiz for Defining Social Media Marketing
8 Questions
1.5
Understanding the Benefits of Social Media
1.6
Quiz for Understanding the Benefits of Social Media
6 Questions
1.7
Understanding the Cons of Social Media
1.8
Quiz for Understanding the Cons of Social Media
5 Questions
1.9
Integrating Social Media into Your Overall Marketing Effort
1.10
Quiz for Integrating Social Media into Your Overall Marketing Effort
5 Questions
1.11
Developing a Strategic Social Media Marketing Plan
1.12
Quiz for Developing a Strategic Social Media Marketing Plan
6 Questions
Chapter 2: Tallying the Bottom Line
12
2.1
Preparing to Calculate Return on Investment
2.2
Quiz for Preparing to Calculate Return on Investment
5 Questions
2.3
Accounting for Customers Acquired Online
2.4
Quiz for Accounting for Customers Acquired Online
6 Questions
2.5
Establishing Key Performance Indicators for Sales
2.6
Quiz for Establishing Key Performance Indicators for Sales
6 Questions
2.7
Tracking Leads
2.8
Quiz for Tracking Leads
5 Questions
2.9
Understanding Other Common Business Metrics
2.10
Quiz for Understanding Other Common Business Metrics
6 Questions
2.11
Determining Return on Investment
2.12
Quiz for Determining Return on Investment
7 Questions
Chapter 3: Plotting Your Social Media Marketing Strategy
10
3.1
Locating Your Target Market Online
3.2
Quiz for Locating Your Target Market Online
5 Questions
3.3
Segmenting Your B2C Market
3.4
Quiz for Segmenting Your B2C Market
7 Questions
3.5
Researching B2B Markets
3.6
Quiz for Researching B2B Markets
5 Questions
3.7
Conducting Other Types of Market Research Online
3.8
Quiz for Conducting Other Types of Market Research Online
5 Questions
3.9
Setting Up Your Social Media Marketing Plan
3.10
Quiz for Setting Up Your Social Media Marketing Plan
6 Questions
Chapter 4: Managing Your Cybersocial Campaign
10
4.1
Managing Your Social Media Schedule
4.2
Quiz for Managing Your Social Media Schedule
7 Questions
4.3
Building Your Social Media Marketing Dream Team
4.4
Quiz for Building Your Social Media Marketing Dream Team
5 Questions
4.5
Creating a Social Media Marketing Policy
4.6
Quiz for Creating a Social Media Marketing Policy
6 Questions
4.7
Staying on the Right Side of the Law
4.8
Quiz for Staying on the Right Side of the Law
5 Questions
4.9
Protecting Your Brand Reputation
4.10
Quiz for Protecting Your Brand Reputation
7 Questions
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