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Business & Economics
E-Commerce
Digital Marketing
Understanding the Importance of the Customer Experience
Understanding the Importance of the Customer Experience
Curriculum
4 Sections
18 Lessons
10 Weeks
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Interacting with Customer Data
7
1.1
Understanding Big Data
1.2
Quiz for Understanding Big Data
6 Questions
1.3
Uncovering the Role Big Data Plays in Content Marketing
1.4
Quiz for Uncovering the Role Big Data Plays in Content Marketing
5 Questions
1.5
Discovering the Internet of Things
1.6
Visualizing Big Data
1.7
Quiz for Visualizing Big Data
5 Questions
Uncovering Buyer Personas
10
2.1
Reviewing Persona Development
2.2
Quiz for Reviewing Persona Development
6 Questions
2.3
Collecting Information
2.4
Quiz for Collecting Information
6 Questions
2.5
Avoiding Common Mistakes
2.6
Quiz for Avoiding Common Mistakes
6 Questions
2.7
Identifying a Prospect’s Emotions
2.8
Quiz for Identifying a Prospect’s Emotions
6 Questions
2.9
Keeping Up with Trends
2.10
Quiz for Keeping Up with Trends
5 Questions
Structuring the Buyer’s Journey
10
3.1
Harnessing the Customer Experience
3.2
Quiz for Harnessing the Customer Experience
5 Questions
3.3
Uncovering Commercial Intent
3.4
Quiz for Uncovering Commercial Intent
6 Questions
3.5
Defending Against Competitors
3.6
Quiz for Defending Against Competitors
5 Questions
3.7
Identifying the Stages of the Buyer’s Journey
3.8
Quiz for Identifying the Stages of the Buyer’s Journey
7 Questions
3.9
Personalizing Your Content
3.10
Quiz for Personalizing Your Content
6 Questions
Embracing Sales Enablement
8
4.1
Discovering Sales Enablement
4.2
Quiz for Discovering Sales Enablement
6 Questions
4.3
Training Your Salesforce
4.4
Quiz for Training Your Salesforce
5 Questions
4.5
Coaching Your Reps to Become Winners
4.6
Quiz for Coaching Your Reps to Become Winners
5 Questions
4.7
Checking Out Sales Enablement Blogs
4.8
Quiz for Checking Out Sales Enablement Blogs
5 Questions
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