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Computers
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Content Marketing
Content Marketing
Curriculum
4 Sections
17 Lessons
10 Weeks
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Chapter 1: Growing Your Brand with Content
8
1.1
Introducing Content Marketing
1.2
Quiz for Introducing Content Marketing
6 Questions
1.3
Determining the Best Content Platform for Your Needs
1.4
Quiz for Determining the Best Content Platform for Your Needs
6 Questions
1.5
Selling Your Brand through Content Marketing
1.6
Quiz for Selling Your Brand through Content Marketing
5 Questions
1.7
Making Your Content Stand Out
1.8
Quiz for Making Your Content Stand Out
6 Questions
Chapter 2: Exploring Content-Marketing Platforms
10
2.1
Building a Blog
2.2
Quiz for Building a Blog
7 Questions
2.3
Using Podcasts and Video on Your Blog or Website
2.4
Quiz for Using Podcasts and Video on Your Blog or Website
5 Questions
2.5
Sharing Images
2.6
Quiz for Sharing Images
6 Questions
2.7
Using Social Media Platforms for Online Content
2.8
Quiz for Using Social Media Platforms for Online Content
6 Questions
2.9
Guest Blogging to Grow Awareness and Expertise
2.10
Quiz for Guest Blogging to Grow Awareness and Expertise
6 Questions
Chapter 3: Developing a Content-Marketing Strategy
4
3.1
Determining Content Goals
3.2
Quiz for Determining Content Goals
8 Questions
3.3
Putting a Strategy on Paper
3.4
Quiz for Putting a Strategy on Paper
7 Questions
Chapter 4: Getting Your Content to the Masses
12
4.1
Creating an Editorial Calendar to Keep Content Flowing
4.2
Quiz for Creating an Editorial Calendar to Keep Content Flowing
6 Questions
4.3
Finding the Right Mix between Evergreen and Timely Content
4.4
Quiz for Finding the Right Mix between Evergreen and Timely Content
6 Questions
4.5
Jumping on the AI-Generated Content Train
4.6
Quiz for Jumping on the AI-Generated Content Train
6 Questions
4.7
Executing Your Content Strategy
4.8
Quiz for Executing Your Content Strategy
6 Questions
4.9
Sharing Your Content with the Public
4.10
Quiz for Sharing Your Content with the Public
6 Questions
4.11
Measuring the Success of Your Content Strategy
4.12
Quiz for Measuring the Success of Your Content Strategy
6 Questions
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