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Business & Economics
E-Commerce
Digital Marketing
Marketing Using Artificial Intelligence (AI)
Marketing Using Artificial Intelligence (AI)
Curriculum
2 Sections
26 Lessons
10 Weeks
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Transforming Digital Marketing Using Artificial Intelligence
19
1.1
Understanding Why AI Matters Now
1.2
Quiz for Understanding Why AI Matters Now
5 Questions
1.3
Examining AI Concepts
1.4
Quiz for Examining AI Concepts
6 Questions
1.5
Considering How AI Is Transforming Digital Marketing
1.6
Quiz for Considering How AI Is Transforming Digital Marketing
5 Questions
1.7
Discovering Seven Common AI Patterns
1.8
Quiz for Discovering Seven Common AI Patterns
7 Questions
1.9
Looking at Ways to Use AI in Digital Marketing
1.10
Quiz for Looking at Ways to Use AI in Digital Marketing
5 Questions
1.11
Considering the Metaverse
1.12
Quiz for Considering the Metaverse
7 Questions
1.13
Marketing in the Metaverse
1.14
Getting Started with AI Advertising
1.15
Quiz for Getting Started with AI Advertising
5 Questions
1.16
Benefitting from AI in Advertising
1.17
Quiz for Benefitting from AI in Advertising
5 Questions
1.18
Reviewing Advertising Using AI
1.19
Quiz for Reviewing Advertising Using AI
5 Questions
Using AI Tools to Maximize Customer Reach and Service
32
2.1
Looking at Conversational AI and Chatbots
2.2
Quiz for Looking at Conversational AI and Chatbots
6 Questions
2.3
Benefitting from the Use of Chatbots
2.4
Quiz for Benefitting from the Use of Chatbots
5 Questions
2.5
Focusing on Customer Service with Chatbots
2.6
Quiz for Focusing on Customer Service with Chatbots
5 Questions
2.7
Taking an Internal Focus
2.8
Quiz for Taking an Internal Focus
5 Questions
2.9
Delivering a Successful Chatbot
2.10
Quiz for Delivering a Successful Chatbot
5 Questions
2.11
Creating Chatbots
2.12
Quiz for Creating Chatbots
5 Questions
2.13
Powering Up Content Marketing with Artificial Intelligence
2.14
Quiz for Powering Up Content Marketing with Artificial Intelligence
5 Questions
2.15
Producing the Right Content for Customers
2.16
Quiz for Producing the Right Content for Customers
6 Questions
2.17
Getting Started Using AI for Content Marketing
2.18
Quiz for Getting Started Using AI for Content Marketing
8 Questions
2.19
Using AI Personalization to Reimagine the Customer Experience
2.20
Quiz for Using AI Personalization to Reimagine the Customer Experience
5 Questions
2.21
Understanding Why Personalization Matters
2.22
Quiz for Understanding Why Personalization Matters
6 Questions
2.23
Benefitting from AI Personalization
2.24
Quiz for Benefitting from AI Personalization
5 Questions
2.25
Focusing on the Importance of Data
2.26
Quiz for Focusing on the Importance of Data
7 Questions
2.27
Seeing How Brands Put AI Tools to Good Use
2.28
Quiz for Seeing How Brands Put AI Tools to Good Use
5 Questions
2.29
Getting Started with Using AI-Driven Personalization
2.30
Quiz for Getting Started with Using AI-Driven Personalization
5 Questions
2.31
Looking at Personalization Tools
2.32
Quiz for Looking at Personalization Tools
5 Questions
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