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Facebook
Curriculum
4 Sections
24 Lessons
10 Weeks
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Chapter 1: Using Facebook as a Marketing Tool
20
1.1
Understanding the Appeal of Brands on Facebook
1.2
Quiz for Understanding the Appeal of Brands on Facebook
5 Questions
1.3
Branding with Facebook Pages
1.4
Quiz for Branding with Facebook Pages
5 Questions
1.5
Examining the Components of a Facebook Page
1.6
Quiz for Examining the Components of a Facebook Page
5 Questions
1.7
Making the Most of Your Facebook Page
1.8
Quiz for Making the Most of Your Facebook Page
5 Questions
1.9
Understanding Your Facebook Administrative Functions
1.10
Quiz for Understanding Your Facebook Administrative Functions
6 Questions
1.11
Filling Out What You’re About
1.12
Quiz for Filling Out What You’re About
5 Questions
1.13
Using a Custom Username for Your Page
1.14
Quiz for Using a Custom Username for Your Page
6 Questions
1.15
Inviting People to Join Your Community
1.16
Quiz for Inviting People to Join Your Community
6 Questions
1.17
Liking Other Brands
1.18
Quiz for Liking Other Brands
5 Questions
1.19
Creating Facebook Events
1.20
Quiz for Creating Facebook Events
5 Questions
Chapter 2: Creating and Sharing Content on Facebook
14
2.1
Creating a Facebook Content Strategy
2.2
Quiz for Creating a Facebook Content Strategy
6 Questions
2.3
Sharing Your Brand’s Story
2.4
Quiz for Sharing Your Brand’s Story
6 Questions
2.5
Creating Content That Sings
2.6
Quiz for Creating Content That Sings
7 Questions
2.7
Sharing and Being Shared
2.8
Quiz for Sharing and Being Shared
5 Questions
2.9
Bringing Your Community into the Mix
2.10
Quiz for Bringing Your Community into the Mix
7 Questions
2.11
Making Connections with Facebook Groups
2.12
Quiz for Making Connections with Facebook Groups
5 Questions
2.13
Learning through Insights
2.14
Quiz for Learning through Insights
6 Questions
Chapter 3: Advertising and Selling on Facebook
6
3.1
Reaching More Fans with Ads
3.2
Quiz for Reaching More Fans with Ads
6 Questions
3.3
Measuring Your Ad’s ROI
3.4
Quiz for Measuring Your Ad’s ROI
5 Questions
3.5
Selling on Facebook
3.6
Quiz for Selling on Facebook
5 Questions
Chapter 4: Streaming Live Video on Facebook
8
4.1
Understanding the Benefits of Live Streaming
4.2
Quiz for Understanding the Benefits of Live Streaming
6 Questions
4.3
Setting Up Your Live Stream
4.4
Quiz for Setting Up Your Live Stream
7 Questions
4.5
Engaging with Your Community via Facebook Live
4.6
Quiz for Engaging with Your Community via Facebook Live
5 Questions
4.7
Brainstorming Ideas for Live Videos
4.8
Quiz for Brainstorming Ideas for Live Videos
5 Questions
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