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Computers
Internet
Social Media
Measuring Results and Building on Success
Curriculum
7 Sections
31 Lessons
10 Weeks
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Chapter 1: Delving into Datas
6
1.1
Planning a Measurement Strategy
1.2
Quiz for Planning a Measurement Strategy
6 Questions
1.3
Selecting Analytics Packages
1.4
Reviewing Analytical Options for Social Media
1.5
Getting Started with Google Analytics
1.6
Integrating Google’s Acquisition Analytics
Chapter 2: Analyzing Content-Sharing Metrics
10
2.1
Measuring the Effectiveness of Content Sharing with Standard Analytics
2.2
Quiz for Measuring the Effectiveness of Content Sharing with Standard Analytics
7 Questions
2.3
Visualizing Video Success
2.4
Quiz for Visualizing Video Success
6 Questions
2.5
Understanding Podcast Metrics
2.6
Quiz for Understanding Podcast Metrics
5 Questions
2.7
Measuring Your Results from Pinterest
2.8
Quiz for Measuring Your Results from Pinterest
7 Questions
2.9
Comparing Hard and Soft Costs versus Income
2.10
Quiz for Comparing Hard and Soft Costs versus Income
5 Questions
Chapter 3: Analyzing X Metrics
12
3.1
Using X Analytics
3.2
Quiz for Using X Analytics
5 Questions
3.3
Using X Pro
3.4
Quiz for Using X Pro
5 Questions
3.5
Using Third-Party X Analytics Applications
3.6
Quiz for Using Third-Party X Analytics Applications
7 Questions
3.7
Tracking Account Activity with the Notifications Tab
3.8
Quiz for Tracking Account Activity with the Notifications Tab
5 Questions
3.9
Using the Hashtag as a Measurement Mechanism
3.10
Quiz for Using the Hashtag as a Measurement Mechanism
5 Questions
3.11
Calculating the X Follower-to-Following Ratio
3.12
Quiz for Calculating the X Follower-to-Following Ratio
5 Questions
Chapter 4: Analyzing Meta Metrics
6
4.1
Monitoring Facebook and Instagram from Meta Business Suite
4.2
Quiz for Monitoring Facebook and Instagram from Meta Business Suite
5 Questions
4.3
Using Insights
4.4
Quiz for Using Insights
6 Questions
4.5
Exploring the Insights Dashboard
4.6
Quiz for Exploring the Insights Dashboard
6 Questions
Chapter 5: Measuring LinkedIn Performance
2
5.1
Measuring LinkedIn Success
5.2
Quiz for Measuring LinkedIn Success
7 Questions
Chapter 6: Comparing Metrics from Different Marketing Techniques
12
6.1
Establishing Key Performance Indicators
6.2
Quiz for Establishing Key Performance Indicators
5 Questions
6.3
Comparing Metrics across Social Media
6.4
Quiz for Comparing Metrics across Social Media
6 Questions
6.5
Integrating Social Media with Web Metrics
6.6
Quiz for Integrating Social Media with Web Metrics
6 Questions
6.7
Using Advertising Metrics to Compare Social Media with Other Types of Marketing
6.8
Quiz for Using Advertising Metrics to Compare Social Media with Other Types of Marketing
6 Questions
6.9
Juxtaposing Social Media Metrics with Other Online Marketing
6.10
Quiz for Juxtaposing Social Media Metrics with Other Online Marketing
6 Questions
6.11
Contrasting Word-of-Web with Word-of-Mouth
6.12
Quiz for Contrasting Word-of-Web with Word-of-Mouth
6 Questions
Chapter 7: Making Decisions by the Numbers
10
7.1
Using Metrics to Make Decisions
7.2
Quiz for Using Metrics to Make Decisions
5 Questions
7.3
Knowing When to Hold and When to Fold
7.4
Quiz for Knowing When to Hold and When to Fold
6 Questions
7.5
Diagnosing Problems with Social Media Campaigns
7.6
Quiz for Diagnosing Problems with Social Media Campaigns
5 Questions
7.7
Fixing Problems
7.8
Quiz for Fixing Problems
5 Questions
7.9
Adjusting to Reality
7.10
Quiz for Adjusting to Reality
6 Questions
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