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PR: What It Is, How It Works
PR: What It Is, How It Works
Curriculum
3 Sections
15 Lessons
10 Weeks
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Chapter 1: Understanding the Power of PR
14
1.1
Recognizing Who Needs PR
1.2
Quiz for Recognizing Who Needs PR
6 Questions
1.3
Beyond Stunts: Identifying the Real Value of PR
1.4
Quiz for Beyond Stunts: Identifying the Real Value of PR
5 Questions
1.5
Addressing the Relationship between PR and the Media
1.6
Quiz for Addressing the Relationship between PR and the Media
5 Questions
1.7
Publicity Plus: Exploring the Many Components of PR
1.8
Quiz for Publicity Plus: Exploring the Many Components of PR
6 Questions
1.9
Understanding What PR Isn’t
1.10
Quiz for Understanding What PR Isn’t
7 Questions
1.11
Identifying Key Audiences That PR Can Reach
1.12
Quiz for Identifying Key Audiences That PR Can Reach
6 Questions
1.13
Recognizing When PR Is the Missing (or Weak) Ingredient
1.14
Quiz for Recognizing When PR Is the Missing (or Weak) Ingredient
6 Questions
Chapter 2: Breaking Down the PR Process
12
2.1
Pre-Planning Steps for a PR Plan
2.2
Quiz for Pre-Planning Steps for a PR Plan
7 Questions
2.3
Working Out the Plan Details
2.4
Quiz for Working Out the Plan Details
6 Questions
2.5
Devising Winning PR Concepts: The Four Essential Elements
2.6
Quiz for Devising Winning PR Concepts: The Four Essential Elements
6 Questions
2.7
Sharpening Ideas to Form Creative Promotions
2.8
Quiz for Sharpening Ideas to Form Creative Promotions
6 Questions
2.9
Assessing PR Ideas: Will It Work?
2.10
Quiz for Assessing PR Ideas: Will It Work?
6 Questions
2.11
Controlling Time and Chance
2.12
Quiz for Controlling Time and Chance
5 Questions
Chapter 3: Working with PR Professionals
4
3.1
Getting Professional Help
3.2
Quiz for Getting Professional Help
7 Questions
3.3
Getting the Most out of Hired Help
3.4
Quiz for Getting the Most out of Hired Help
6 Questions
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