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Brainstorming and Thinking Creatively
Brainstorming and Thinking Creatively
Curriculum
3 Sections
20 Lessons
10 Weeks
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Chapter 4: Setting Up Your PR Team and Program
10
1.1
Picking the PR Team
1.2
Quiz for Picking the PR Team
5 Questions
1.3
Defining the Scope of Your Authority
1.4
Quiz for Defining the Scope of Your Authority
5 Questions
1.5
Integrating PR with the Rest of Your Business
1.6
Quiz for Integrating PR with the Rest of Your Business
5 Questions
1.7
Setting Up the PR Command and Control Center
1.8
Quiz for Setting Up the PR Command and Control Center
7 Questions
1.9
Targeting Your PR Efforts
1.10
Quiz for Targeting Your PR Efforts
6 Questions
Chapter 5: Formulating Ideas
6
2.1
Giving New Ideas a Chance
2.2
Quiz for Giving New Ideas a Chance
5 Questions
2.3
Creating Profitable PR Programs
2.4
Quiz for Creating Profitable PR Programs
6 Questions
2.5
Finding Other Ways to Turn on the Light Bulb
2.6
Quiz for Finding Other Ways to Turn on the Light Bulb
5 Questions
Chapter 6: Using PR Tactics
24
3.1
Going Where the Cameras Are
3.2
Quiz for Going Where the Cameras Are
6 Questions
3.3
Creating a Tie-in to a TV Show, Movie, or Web Series
3.4
Quiz for Creating a Tie-in to a TV Show, Movie, or Web Series
5 Questions
3.5
Spotlighting the Product
3.6
Quiz for Spotlighting the Product
5 Questions
3.7
Staging a Contest
3.8
Quiz for Staging a Contest
5 Questions
3.9
Working for a Worthy Cause
3.10
Quiz for Working for a Worthy Cause
5 Questions
3.11
Tying to a Holiday
3.12
Quiz for Tying to a Holiday
5 Questions
3.13
Conducting a Survey
3.14
Quiz for Conducting a Survey
5 Questions
3.15
Staging an Event
3.16
Quiz for Staging an Event
5 Questions
3.17
Making Them Laugh
3.18
Quiz for Making Them Laugh
5 Questions
3.19
Waging a Trade-in Campaign
3.20
Quiz for Waging a Trade-in Campaign
5 Questions
3.21
Creating a Character
3.22
Quiz for Creating a Character
5 Questions
3.23
Using Viral Digital Marketing
3.24
Quiz for Using Viral Digital Marketing
5 Questions
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