Getting a Handle on the Creative Process

Quiz for Getting a Handle on the Creative Process

Generating Creative Ideas: Techniques and Tips

Quiz for Generating Creative Ideas: Techniques and Tips

Moving from Markets to Segments

Quiz for Moving from Markets to Segments

Harnessing the Creativity of Personas

Quiz for Harnessing the Creativity of Personas

Making Sure You Cover All Persona Roles

Quiz for Making Sure You Cover All Persona Roles

Visiting Customers

Quiz for Visiting Customers

Understanding the Importance of Market Research and Competitive Intelligence

Quiz for Understanding the Importance of Market Research and Competitive Intelligence

Undertaking the Market Research Process

Quiz for Undertaking the Market Research Process

Studying Competitive Intelligence

Quiz for Studying Competitive Intelligence

Reality-Checking Your Ideas and Hypotheses

Quiz for Reality-Checking Your Ideas and Hypotheses

Crunching the Numbers with Financial Forecasting

Quiz for Crunching the Numbers with Financial Forecasting

Prioritizing Your Ideas

Quiz for Prioritizing Your Ideas

Applying Scoring Models

Quiz for Applying Scoring Models

Making a Business Case for the New Product or Service

Quiz for Making a Business Case for the New Product or Service

Putting It All Together: Documenting Your Business Case

Quiz for Putting It All Together: Documenting Your Business Case

Grasping the Importance of a Market Strategy

Quiz for Grasping the Importance of a Market Strategy

Setting Yourself Straight on Strategy Tools

Quiz for Setting Yourself Straight on Strategy Tools

Considering Other Components of Marketing Strategy

Quiz for Considering Other Components of Marketing Strategy

Putting Your Market Strategy in Writing

Quiz for Putting Your Market Strategy in Writing

Uncovering Market Need and Creating Product Feature Descriptions

Quiz for Uncovering Market Need and Creating Product Feature Descriptions

Documenting Market Needs

Quiz for Documenting Market Needs

Whipping Up a Product Feature Description

Quiz for Whipping Up a Product Feature Description

Plotting Your Product’s Path to Success with a Product Road Map

Quiz for Plotting Your Product’s Path to Success with a Product Road Map