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Business & Economics
Entrepreneurship
Testing the Feasibility of Your Business Concept
Testing the Feasibility of Your Business Concept
Curriculum
8 Sections
41 Lessons
10 Weeks
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Understanding Your Industry
12
1.1
Understanding Your Industry
1.2
Using a Framework of Industry Structure
1.3
Quiz for Understanding Your Industry
6 Questions
1.4
Understanding the Value Chain
1.5
Quiz for Using a Framework of Industry Structure
7 Questions
1.6
Deciding on an Entry Strategy
1.7
Quiz for Understanding the Value Chain
5 Questions
1.8
Researching Your Industry
1.9
Quiz for Deciding on an Entry Strategy
6 Questions
1.10
Benchmarking Against the “Perfect” Industry
1.11
Quiz for Researching Your Industry
7 Questions
1.12
Quiz for Benchmarking Against the “Perfect” Industry
5 Questions
What Your Customers Can Tell You
8
2.1
Conducting Customer Discovery
2.2
Discovering Your Customers
2.3
Quiz for Conducting Customer Discovery
7 Questions
2.4
Competitive Intelligence: Checking Out the Competition
2.5
Quiz for Discovering Your Customers
6 Questions
2.6
Forecasting Demand: Tough but Crucial
2.7
Quiz for Competitive Intelligence: Checking Out the Competition
5 Questions
2.8
Quiz for Forecasting Demand: Tough but Crucial
8 Questions
Designing Solutions for a New Marketplace
10
3.1
Zeroing-in on a Product Solution
3.2
Moving Rapidly to a Prototype: The Minimum Viable Product
3.3
Quiz for Zeroing-in on a Product Solution
6 Questions
3.4
Bootstrapping Product Development
3.5
Quiz for Moving Rapidly to a Prototype: The Minimum Viable Product
5 Questions
3.6
Developing New Products: The Process
3.7
Quiz for Bootstrapping Product Development
6 Questions
3.8
Moving Rapidly to the Prototype Stage
3.9
Quiz for Developing New Products: The Process
7 Questions
3.10
Quiz for Moving Rapidly to the Prototype Stage
7 Questions
Protecting Your Products and Services
12
4.1
Understanding Intellectual Property Rights
4.2
Protecting Your Better Mousetrap with a Patent
4.3
Quiz for Understanding Intellectual Property Rights
7 Questions
4.4
Copyrighting Your Original Work of Authorship
4.5
Quiz for Protecting Your Better Mousetrap with a Patent
6 Questions
4.6
Protecting Your Logo with a Trademark
4.7
Quiz for Copyrighting Your Original Work of Authorship
6 Questions
4.8
Protecting Your Trade Secrets
4.9
Quiz for Protecting Your Logo with a Trademark
7 Questions
4.10
Strategies for Protecting Your IP
4.11
Quiz for Protecting Your Trade Secrets
5 Questions
4.12
Quiz for Strategies for Protecting Your IP
5 Questions
Putting Together Your Founding Team
12
5.1
A Little Science Behind Founding Teams
5.2
Who’s on First?
5.3
Quiz for A Little Science Behind Founding Teams
6 Questions
5.4
Forming a Diverse Board of Advisors
5.5
Quiz for Who’s on First?
5 Questions
5.6
Forming a Board of Directors
5.7
Quiz for Forming a Diverse Board of Advisors
5 Questions
5.8
Creating a Personal Board: Your Mentors
5.9
Quiz for Forming a Board of Directors
6 Questions
5.10
Pulling Yourself Up by the Bootstraps
5.11
Quiz for Creating a Personal Board: Your Mentors
5 Questions
5.12
Quiz for Pulling Yourself Up by the Bootstraps
6 Questions
Getting Solutions to Customers: The Supply Chain
10
6.1
Understanding Supply Chains, Logistics, and Distribution Channels
6.2
Looking at Logistics
6.3
Quiz for Understanding Supply Chains, Logistics, and Distribution Channels
5 Questions
6.4
Distributing through Consumer and Industrial Market Channels
6.5
Quiz for Looking at Logistics
5 Questions
6.6
Evaluating Your Channel
6.7
Quiz for Distributing through Consumer and Industrial Market Channels
5 Questions
6.8
When Your Supply Chain Is International
6.9
Quiz for Evaluating Your Channel
7 Questions
6.10
Quiz for When Your Supply Chain Is International
5 Questions
Developing and Testing Your Business Model
6
7.1
Understanding Business Models
7.2
Evolving Digital Business Models
7.3
Quiz for Understanding Business Models
7 Questions
7.4
Testing Your Business Model
7.5
Quiz for Evolving Digital Business Models
7 Questions
7.6
Quiz for Testing Your Business Model
5 Questions
Assessing Your Initial Financial Needs
12
8.1
Touring Your Business Virtually
8.2
Estimating How Much You Will Sell: Demand
8.3
Quiz for Touring Your Business Virtually
5 Questions
8.4
Forecasting How Much You Will Spend
8.5
Quiz for Estimating How Much You Will Sell: Demand
6 Questions
8.6
Preparing Financial Statements
8.7
Quiz for Forecasting How Much You Will Spend
7 Questions
8.8
Planning to Break Even
8.9
Quiz for Preparing Financial Statements
7 Questions
8.10
Putting It All Together
8.11
Quiz for Planning to Break Even
5 Questions
8.12
Quiz for Putting It All Together
6 Questions
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