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Business & Economics
Management
Building and Maximizing Product Success: From Development to Retirement
Building and Maximizing Product Success: From Development to Retirement
Curriculum
5 Sections
20 Lessons
10 Weeks
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Chapter 12: Shepherding a Product Idea through the Development Phase
6
1.1
Getting the Lowdown on Waterfall/Phase-Gate versus Agile Development
1.2
Quiz for Getting the Lowdown on Waterfall/Phase-Gate versus Agile Development
6 Questions
1.3
Unlocking the Secrets of the Product Development Trade-Off Triangle
1.4
Quiz for Unlocking the Secrets of the Product Development Trade-Off Triangle
6 Questions
1.5
Maintaining Best Practices during Development
1.6
Quiz for Maintaining Best Practices during Development
5 Questions
Chapter 13: Gearing up for Your Product Launch: The Qualify Phase
6
2.1
Getting Up to Speed on the Qualify Phase
2.2
Quiz for Getting Up to Speed on the Qualify Phase
6 Questions
2.3
Putting a Beta Program in Place
2.4
Quiz for Putting a Beta Program in Place
7 Questions
2.5
Making the Decision to Ship the Product
2.6
Quiz for Making the Decision to Ship the Product
5 Questions
Chapter 14: Liftoff! Planning and Executing an Effective Product Launch
12
3.1
Unlocking the Do’s and Don’ts of a Successful Product Launch
3.2
Quiz for Unlocking the Do’s and Don’ts of a Successful Product Launch
8 Questions
3.3
Setting Launch Goals
3.4
Quiz for Setting Launch Goals
6 Questions
3.5
Checking Out Different Launch Types
3.6
Quiz for Checking Out Different Launch Types
6 Questions
3.7
Running a Smooth Product Launch
3.8
Quiz for Running a Smooth Product Launch
5 Questions
3.9
Creating a Product Launch Plan
3.10
Quiz for Creating a Product Launch Plan
6 Questions
3.11
Validating the Plan against Your Launch Goals
3.12
Quiz for Validating the Plan against Your Launch Goals
5 Questions
Chapter 15: Maximizing Your Product’s Revenue and Profits
10
4.1
Grasping the Basics of Marketing
4.2
Quiz for Grasping the Basics of Marketing
5 Questions
4.3
Forecasting: A Look to the Future
4.4
Quiz for Forecasting: A Look to the Future
6 Questions
4.5
Creating an Effective Marketing Plan
4.6
Quiz for Creating an Effective Marketing Plan
7 Questions
4.7
Monitoring Product Success Metrics
4.8
Quiz for Monitoring Product Success Metrics
6 Questions
4.9
Changing Course: Making Adjustments
4.10
Quiz for Changing Course: Making Adjustments
5 Questions
Chapter 16: Retirement: Replacing a Product or Taking It off the Market
6
5.1
Deciding How to Retire a Product
5.2
Quiz for Deciding How to Retire a Product
5 Questions
5.3
Considering Critical Factors in a Product Retirement Plan
5.4
Quiz for Considering Critical Factors in a Product Retirement Plan
7 Questions
5.5
Following Best Practices when Retiring a Product
5.6
Quiz for Following Best Practices when Retiring a Product
5 Questions
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