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Putting the PR Wheels in Motion
Putting the PR Wheels in Motion
Curriculum
4 Sections
20 Lessons
10 Weeks
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Chapter 7: Broadcasting to Your Audiences across Key Channels
12
1.1
Meeting Internal Needs: Creating Internal Communications Channels
1.2
Quiz for Meeting Internal Needs: Creating Internal Communications Channels
5 Questions
1.3
Updating Investors and Stakeholders
1.4
Quiz for Updating Investors and Stakeholders
6 Questions
1.5
Posting Content: How Often Is Key
1.6
Quiz for Posting Content: How Often Is Key
6 Questions
1.7
Using Digital Newsletters as a Marketing Tool
1.8
Quiz for Using Digital Newsletters as a Marketing Tool
5 Questions
1.9
Leveraging Social Media to Talk Directly to Your External Audiences
1.10
Quiz for Leveraging Social Media to Talk Directly to Your External Audiences
6 Questions
1.11
Considering Other New Media Channels: Blogs and Podcasts
1.12
Quiz for Considering Other New Media Channels: Blogs and Podcasts
6 Questions
Chapter 8: Putting Your Message in Writing: The Press Release
8
2.1
Writing a Press Release That Gets Picked Up by Media
2.2
Quiz for Writing a Press Release That Gets Picked Up by Media
5 Questions
2.3
Putting News in Your News Releases
2.4
Quiz for Putting News in Your News Releases
6 Questions
2.5
Using a Press Release Checklist
2.6
Quiz for Using a Press Release Checklist
6 Questions
2.7
Distributing Press Releases
2.8
Quiz for Distributing Press Releases
5 Questions
Chapter 9: Writing and Placing Feature Articles
12
3.1
Getting Exposure in Feature Articles
3.2
Quiz for Getting Exposure in Feature Articles
6 Questions
3.3
Selecting the Right Medium
3.4
Quiz for Selecting the Right Medium
5 Questions
3.5
Making the Initial Contact
3.6
Quiz for Making the Initial Contact
5 Questions
3.7
Writing a Pitch and Article Proposal
3.8
Quiz for Writing a Pitch and Article Proposal
6 Questions
3.9
Writing an Introductory or Subject Matter Expert Pitch
3.10
Quiz for Writing an Introductory or Subject Matter Expert Pitch
5 Questions
3.11
Getting the Editor’s Go-Ahead
3.12
Quiz for Getting the Editor’s Go-Ahead
5 Questions
Chapter 10: Leveraging Speaking and Thought Leadership Opportunities
8
4.1
Reaching Key Audiences through Public Speaking
4.2
Quiz for Reaching Key Audiences through Public Speaking
7 Questions
4.3
Preparing and Delivering Your Presentation
4.4
Quiz for Preparing and Delivering Your Presentation
5 Questions
4.5
Utilizing Visual Aids
4.6
Quiz for Utilizing Visual Aids
6 Questions
4.7
Capturing Attendee Information for Your Prospect Lists
4.8
Quiz for Capturing Attendee Information for Your Prospect Lists
5 Questions
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