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Business & Economics
Running a Successful Small Business
Running a Successful Small Business
Curriculum
6 Sections
34 Lessons
10 Weeks
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Chapter 10: The Owner’s Responsibilities in the Start-Up and Beyond
12
1.1
Dotting Your i’s and Crossing Your t’s: Start-Up Details
1.2
Quiz for Dotting Your i’s and Crossing Your t’s: Start-Up Details
6 Questions
1.3
Outsourcing: Focus on What You Do Best
1.4
Quiz for Outsourcing: Focus on What You Do Best
5 Questions
1.5
Simplifying Your Accounting
1.6
Quiz for Simplifying Your Accounting
5 Questions
1.7
Controlling Your Expenses
1.8
Quiz for Controlling Your Expenses
5 Questions
1.9
Managing Vendor Relationships
1.10
Quiz for Managing Vendor Relationships
5 Questions
1.11
Dealing with Bankers, Lawyers, and Other Outsiders
1.12
Quiz for Dealing with Bankers, Lawyers, and Other Outsiders
7 Questions
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales
12
2.1
Marketing in a Nutshell
2.2
Quiz for Marketing in a Nutshell
6 Questions
2.3
Tackling Product and Service Development
2.4
Quiz for Tackling Product and Service Development
6 Questions
2.5
Pricing: Cost and Value
2.6
Quiz for Pricing: Cost and Value
6 Questions
2.7
Distribution: Channeling to Customers
2.8
Quiz for Distribution: Channeling to Customers
7 Questions
2.9
Promotion: Spreading the Word
2.10
Quiz for Promotion: Spreading the Word
6 Questions
2.11
Sales: Where the Rubber Hits the Road
2.12
Quiz for Sales: Where the Rubber Hits the Road
6 Questions
Chapter 12: Tapping Technology
8
3.1
Making the Decision: Cloud-Based versus Internal Server
3.2
Quiz for Making the Decision: Cloud-Based versus Internal Server
5 Questions
3.3
Technology’s Role in Managing Your Business
3.4
Quiz for Technology’s Role in Managing Your Business
7 Questions
3.5
AI as a Game Changer
3.6
Quiz for AI as a Game Changer
6 Questions
3.7
Helping Buy a Business or Franchise
3.8
Quiz for Helping Buy a Business or Franchise
6 Questions
Chapter 13: Keeping Your Customers Loyal
4
4.1
Retaining Your Customer Base
4.2
Quiz for Retaining Your Customer Base
6 Questions
4.3
Dealing with Dissatisfied Customers
4.4
Quiz for Dealing with Dissatisfied Customers
6 Questions
Chapter 14: Managing Profitability and Cash
14
5.1
Cash Flow: The Fuel That Drives Your Business
5.2
Quiz for Cash Flow: The Fuel That Drives Your Business
5 Questions
5.3
Making Sense of Financial Statements
5.4
Quiz for Making Sense of Financial Statements
7 Questions
5.5
Turning the Numbers into Action
5.6
Quiz for Turning the Numbers into Action
6 Questions
5.7
Understanding Key Ratios and Percentages
5.8
Quiz for Understanding Key Ratios and Percentages
6 Questions
5.9
Managing Your Inventory
5.10
Quiz for Managing Your Inventory
6 Questions
5.11
Collecting Your Accounts Receivable
5.12
Quiz for Collecting Your Accounts Receivable
6 Questions
5.13
Discovering Three Ways to Improve Profits
5.14
Quiz for Discovering Three Ways to Improve Profits
7 Questions
Chapter 15: Learning from the Experiences of Others
18
6.1
Utilizing Mentors
6.2
Quiz for Utilizing Mentors
6 Questions
6.3
Networking with Peers
6.4
Quiz for Networking with Peers
5 Questions
6.5
Forming a Board of Advisors
6.6
Quiz for Forming a Board of Advisors
8 Questions
6.7
Finding a Partner
6.8
Quiz for Finding a Partner
5 Questions
6.9
Joining a Trade Association
6.10
Quiz for Joining a Trade Association
6 Questions
6.11
Uncovering a Business Incubator
6.12
Quiz for Uncovering a Business Incubator
5 Questions
6.13
Locating a Small Business Development Center
6.14
Quiz for Locating a Small Business Development Center
6 Questions
6.15
Giving SCORE a Try
6.16
Quiz for Giving SCORE a Try
6 Questions
6.17
Tapping into Small-Business Information
6.18
Quiz for Tapping into Small-Business Information
5 Questions
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