Skip to content
info@sejal-learn.com
Instagram
X-twitter
Youtube
Linkedin
Facebook
Login
Sign Up
info@sejal-learn.com
Instagram
X-twitter
Youtube
Linkedin
Facebook
Login
Sign Up
Course Catalog
About
Contact Us
Home
All Programs
Business & Economics
Careers
Choosing the Right Medium for Your Message
Choosing the Right Medium for Your Message
Curriculum
7 Sections
40 Lessons
10 Weeks
Expand all sections
Collapse all sections
Chapter 11: Getting Your Message Out
20
1.1
Compiling a Personal Contact List
1.2
Quiz for Compiling a Personal Contact List
5 Questions
1.3
Developing Targeted Media Lists
1.4
Quiz for Developing Targeted Media Lists
6 Questions
1.5
Pitching to the Media
1.6
Quiz for Pitching to the Media
5 Questions
1.7
Getting to Know Global PR
1.8
Quiz for Getting to Know Global PR
5 Questions
1.9
Selecting PR Media
1.10
Quiz for Selecting PR Media
5 Questions
1.11
Turning the Press into a Client
1.12
Quiz for Turning the Press into a Client
5 Questions
1.13
Breaking through the PR Clutter
1.14
Quiz for Breaking through the PR Clutter
5 Questions
1.15
Following Up: The Media Blitz
1.16
Quiz for Following Up: The Media Blitz
5 Questions
1.17
Working Your ABC Lists
1.18
Quiz for Working Your ABC Lists
5 Questions
1.19
Separating Advertising and Editorial
1.20
Quiz for Separating Advertising and Editorial
5 Questions
Chapter 12: Navigating the Media
4
2.1
Meeting the Press
2.2
Quiz for Meeting the Press
7 Questions
2.3
Becoming Savvy with Interviews
2.4
Quiz for Becoming Savvy with Interviews
5 Questions
Chapter 13: Tuning Into Traditional TV and Radio
20
3.1
Understanding TV and What Makes It Different
3.2
Quiz for Understanding TV and What Makes It Different
8 Questions
3.3
Sorting Out the TV Shows
3.4
Quiz for Sorting Out the TV Shows
5 Questions
3.5
Targeting a Specific Show for Your PR Campaign
3.6
Quiz for Targeting a Specific Show for Your PR Campaign
6 Questions
3.7
Pitching Your Story to Producers
3.8
Quiz for Pitching Your Story to Producers
7 Questions
3.9
Examining the Ins and Outs of Radio
3.10
Quiz for Examining the Ins and Outs of Radio
7 Questions
3.11
Building Your TV and Radio Media Kit
3.12
Quiz for Building Your TV and Radio Media Kit
5 Questions
3.13
Making a Pitch for Yourself
3.14
Quiz for Making a Pitch for Yourself
5 Questions
3.15
Preparing for Airtime
3.16
Quiz for Preparing for Airtime
6 Questions
3.17
Making a Good Impression during the Interview
3.18
Quiz for Making a Good Impression during the Interview
5 Questions
3.19
Leveraging Your Media Appearances After They’ve Aired
3.20
Quiz for Leveraging Your Media Appearances After They’ve Aired
5 Questions
Chapter 14: New Media: Streaming, Social, Podcasts, and Beyond
10
4.1
Exploring New Media: What It Is and Why It’s Taking Over
4.2
Quiz for Exploring New Media: What It Is and Why It’s Taking Over
6 Questions
4.3
Focusing on Streaming Options
4.4
Quiz for Focusing on Streaming Options
7 Questions
4.5
Looking At Livestreaming
4.6
Quiz for Looking At Livestreaming
5 Questions
4.7
Creating Short-Form Video Content
4.8
Quiz for Creating Short-Form Video Content
7 Questions
4.9
Exploring Webinars, Virtual Events, and Digital Spaces
4.10
Quiz for Exploring Webinars, Virtual Events, and Digital Spaces
7 Questions
Chapter 15: Turning Your Story into News
8
5.1
Cracking the Journalists’ Secret
5.2
Quiz for Cracking the Journalists’ Secret
5 Questions
5.3
Knowing What Not to Do
5.4
Quiz for Knowing What Not to Do
5 Questions
5.5
Catching an Editor’s Eye
5.6
Quiz for Catching an Editor’s Eye
5 Questions
5.7
Using a Hook to Snare Attention
5.8
Quiz for Using a Hook to Snare Attention
5 Questions
Chapter 16: Crafting Your Digital Identity: Social Media and More
10
6.1
Interacting with Your Audiences: The Where and Why
6.2
Quiz for Interacting with Your Audiences: The Where and Why
5 Questions
6.3
Tapping into Social Media
6.4
Quiz for Tapping into Social Media
7 Questions
6.5
Crafting Brand Identity across Other Forms of New Media
6.6
Quiz for Crafting Brand Identity across Other Forms of New Media
5 Questions
6.7
Developing a Social Media–Friendly Website
6.8
Quiz for Developing a Social Media–Friendly Website
6 Questions
6.9
Understanding the Three Cs of a Successful Digital Strategy
6.10
Quiz for Understanding the Three Cs of a Successful Digital Strategy
6 Questions
Chapter 17: Grasping New Technology
8
7.1
Looking At New and Emerging Technology
7.2
Quiz for Looking At New and Emerging Technology
6 Questions
7.3
Recognizing the New World of AI
7.4
Quiz for Recognizing the New World of AI
6 Questions
7.5
Exploring the Future with Web3
7.6
Quiz for Exploring the Future with Web3
8 Questions
7.7
Understanding the Metaverse
7.8
Quiz for Understanding the Metaverse
6 Questions
This content is protected, please
login
and
enroll
in the course to view this content!
Your Journey Starts Here
Course Catalog
About
Contact Us
Login/Sign Up
Modal title
Main Content
