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Business & Economics
Entrepreneurship
Growing a Company
Growing a Company
Curriculum
4 Sections
26 Lessons
10 Weeks
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Planning for Growth
20
1.1
Identifying Factors That Affect Growth
1.2
Starting with a Basic Growth Strategy
1.3
Quiz for Identifying Factors That Affect Growth
7 Questions
1.4
Growing within Your Current Market
1.5
Quiz for Starting with a Basic Growth Strategy
8 Questions
1.6
Growing within Your Industry
1.7
Quiz for Growing within Your Current Market
8 Questions
1.8
Diversifying Outside Your Industry
1.9
Quiz for Growing within Your Industry
6 Questions
1.10
Going Global to Grow
1.11
Quiz for Diversifying Outside Your Industry
5 Questions
1.12
Growing as a High-Tech Company
1.13
Quiz for Going Global to Grow
6 Questions
1.14
Moving from Founding Team to Professional Management
1.15
Quiz for Growing as a High-Tech Company
6 Questions
1.16
Organizing for Speed and Flexibility
1.17
Quiz for Moving from Founding Team to Professional Management
5 Questions
1.18
When You Need an Experienced CEO
1.19
Quiz for Organizing for Speed and Flexibility
6 Questions
1.20
Quiz for When You Need an Experienced CEO
5 Questions
Developing a Marketing Strategy
14
2.1
Understanding Product/Service Adoption Patterns
2.2
Marketing to Customers, One at a Time
2.3
Quiz for Understanding Product/Service Adoption Patterns
7 Questions
2.4
Creating a Marketing Plan
2.5
Quiz for Marketing to Customers, One at a Time
5 Questions
2.6
Using Customers to Check Your Market Strategy
2.7
Quiz for Creating a Marketing Plan
8 Questions
2.8
Using Technology to Build Your Market Strategy
2.9
Quiz for Using Customers to Check Your Market Strategy
5 Questions
2.10
Using the Internet to Build Your Market Strategy
2.11
Quiz for Using Technology to Build Your Market Strategy
5 Questions
2.12
Understanding Customer Acquisition Costs (CACs)
2.13
Quiz for Using the Internet to Build Your Market Strategy
6 Questions
2.14
Quiz for Understanding Customer Acquisition Costs (CACs)
8 Questions
Making and Using Money Wisely: The Financial Plan
8
3.1
Identifying the Components of a Successful Financial Plan
3.2
Building the Financial Statements
3.3
Quiz for Identifying the Components of a Successful Financial Plan
8 Questions
3.4
Using Financial Ratios to Judge Performance
3.5
Quiz for Building the Financial Statements
6 Questions
3.6
Cash Planning: Managing Your Working Capital
3.7
Quiz for Using Financial Ratios to Judge Performance
7 Questions
3.8
Quiz for Cash Planning: Managing Your Working Capital
7 Questions
Planning for Things That Go Bump in the Night
10
4.1
Preparing for the Unknown: When Bad Things Happen to Good Companies
4.2
Identifying Potential Risks and Their Impact
4.3
Quiz for Preparing for the Unknown: When Bad Things Happen to Good Companies
6 Questions
4.4
Harvesting the Wealth with a Graceful Exit
4.5
Quiz for Identifying Potential Risks and Their Impact
6 Questions
4.6
When You Can’t Exit Gracefully
4.7
Quiz for Harvesting the Wealth with a Graceful Exit
7 Questions
4.8
Stepping Back from the Brink
4.9
Quiz for When You Can’t Exit Gracefully
6 Questions
4.10
Quiz for Stepping Back from the Brink
7 Questions
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