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Business & Economics
Careers
Creating Buzz
Creating Buzz
Curriculum
5 Sections
35 Lessons
10 Weeks
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Chapter 18: Getting Hits from Buzz and Viral Marketing
18
1.1
Differentiating between Buzz Marketing and Viral Marketing
1.2
Quiz for Differentiating between Buzz Marketing and Viral Marketing
6 Questions
1.3
Examining the Effectiveness of Buzz Marketing
1.4
Quiz for Examining the Effectiveness of Buzz Marketing
5 Questions
1.5
Boning Up on Basic Buzz Techniques
1.6
Quiz for Boning Up on Basic Buzz Techniques
7 Questions
1.7
Determining the Right Moment for Buzz
1.8
Quiz for Determining the Right Moment for Buzz
5 Questions
1.9
Generating More Exposure with Buzz Marketing
1.10
Quiz for Generating More Exposure with Buzz Marketing
7 Questions
1.11
Identifying Brand Evangelists and Critics
1.12
Quiz for Identifying Brand Evangelists and Critics
6 Questions
1.13
Leveraging Influencer Marketing for Maximum Buzz
1.14
Quiz for Leveraging Influencer Marketing for Maximum Buzz
7 Questions
1.15
Measuring and Tracking Buzz
1.16
Quiz for Measuring and Tracking Buzz
6 Questions
1.17
Meeting the Legends of Buzz
1.18
Quiz for Meeting the Legends of Buzz
5 Questions
Chapter 19: Staging Publicity Events
14
2.1
Drawing Crowds and Gaining Publicity
2.2
Quiz for Drawing Crowds and Gaining Publicity
5 Questions
2.3
Setting a Budget and Figuring the Cost
2.4
Quiz for Setting a Budget and Figuring the Cost
5 Questions
2.5
Controlling Event Costs
2.6
Quiz for Controlling Event Costs
6 Questions
2.7
Determining Your Event’s Theme and Concept
2.8
Quiz for Determining Your Event’s Theme and Concept
6 Questions
2.9
Planning the Event and Logistics
2.10
Quiz for Planning the Event and Logistics
6 Questions
2.11
Publicizing Your Event
2.12
Quiz for Publicizing Your Event
5 Questions
2.13
Measuring Event Results
2.14
Quiz for Measuring Event Results
5 Questions
Chapter 20: Spotting and Seizing Opportunities
8
3.1
Remember the Importance of Timing
3.2
Quiz for Remember the Importance of Timing
5 Questions
3.3
React to Current News and Events
3.4
Quiz for React to Current News and Events
5 Questions
3.5
Look for an Opening
3.6
Quiz for Look for an Opening
5 Questions
3.7
Get Messages Noticed Quickly
3.8
Quiz for Get Messages Noticed Quickly
5 Questions
Chapter 21: Knowing What to Do in a PR Crisis
14
4.1
Defining a PR Crisis
4.2
Quiz for Defining a PR Crisis
5 Questions
4.3
Developing a Crisis Management Plan
4.4
Quiz for Developing a Crisis Management Plan
8 Questions
4.5
Examining the Art of the Apology
4.6
Quiz for Examining the Art of the Apology
5 Questions
4.7
Remembering the Rules in a Crisis
4.8
Quiz for Remembering the Rules in a Crisis
5 Questions
4.9
Demonstrating Care and Compassion
4.10
Quiz for Demonstrating Care and Compassion
6 Questions
4.11
Thinking of Every Crisis as a Red Alert
4.12
Quiz for Thinking of Every Crisis as a Red Alert
6 Questions
4.13
Managing a Crisis with Success
4.14
Quiz for Managing a Crisis with Success
6 Questions
Chapter 22: Evaluating PR Results
16
5.1
Measuring by Advertising Equivalency
5.2
Quiz for Measuring by Advertising Equivalency
5 Questions
5.3
Making Media Impressions
5.4
Quiz for Making Media Impressions
7 Questions
5.5
Using Key Message Points
5.6
Quiz for Using Key Message Points
5 Questions
5.7
Market Research Isn’t Always the Answer
5.8
Quiz for Market Research Isn’t Always the Answer
5 Questions
5.9
Watching the Word Spread: Hiring Clipping Services
5.10
Quiz for Watching the Word Spread: Hiring Clipping Services
5 Questions
5.11
Measuring Inquiries and Sales
5.12
Quiz for Measuring Inquiries and Sales
6 Questions
5.13
Taking the Long View of PR Success
5.14
Quiz for Taking the Long View of PR Success
5 Questions
5.15
Demonstrating Viability of the PR Department (Even in a Crunch)
5.16
Quiz for Demonstrating Viability of the PR Department (Even in a Crunch)
5 Questions
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