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Business & Economics
Management
Wrap up! Part of Tens – Product Management and Innovation
Wrap up! Part of Tens – Product Management and Innovation
Curriculum
3 Sections
31 Lessons
10 Weeks
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Chapter 20: Ten Common Product Launch Mistakes to Avoid
20
1.1
Failing to Plan Early Enough
1.2
Quiz for Failing to Plan Early Enough
5 Questions
1.3
Not Having a Sustaining Marketing Plan in Place
1.4
Quiz for Not Having a Sustaining Marketing Plan in Place
5 Questions
1.5
Shipping a Poor Quality Product
1.6
Quiz for Shipping a Poor Quality Product
5 Questions
1.7
Inadequately Funding Launch
1.8
Quiz for Inadequately Funding Launch
6 Questions
1.9
Underestimating the Required Marketing Exposure
1.10
Quiz for Underestimating the Required Marketing Exposure
5 Questions
1.11
Driving Customers to Buy Your Competitor’s Products
1.12
Quiz for Driving Customers to Buy Your Competitor’s Products
5 Questions
1.13
Announcing Too Early
1.14
Quiz for Announcing Too Early
5 Questions
1.15
Not Having a Dedicated Product Review and Public Relations Program
1.16
Quiz for Not Having a Dedicated Product Review and Public Relations Program
7 Questions
1.17
Delaying Communication
1.18
Quiz for Delaying Communication
5 Questions
1.19
Considering International Markets as an Afterthought
1.20
Quiz for Considering International Markets as an Afterthought
5 Questions
Chapter 21: Ten (Plus One) Road Maps to Help You Succeed
22
2.1
Theme-Based Product Road Maps
2.2
Quiz for Theme-Based Product Road Maps
5 Questions
2.3
Timed Release Product Road Maps
2.4
Quiz for Timed Release Product Road Maps
6 Questions
2.5
Golden Feature Product Road Maps
2.6
Quiz for Golden Feature Product Road Maps
5 Questions
2.7
Market and Strategy Road Maps
2.8
Quiz for Market and Strategy Road Maps
5 Questions
2.9
Visionary Road Maps
2.10
Quiz for Visionary Road Maps
5 Questions
2.11
Competitive, Market, and Technology Trends Road Map
2.12
Quiz for Competitive, Market, and Technology Trends Road Map
5 Questions
2.13
Technology Road Maps
2.14
Quiz for Technology Road Maps
5 Questions
2.15
Technology across Products Road Map
2.16
Quiz for Technology across Products Road Map
5 Questions
2.17
Platform Road Maps
2.18
Quiz for Platform Road Maps
5 Questions
2.19
Matrix Product Road Maps
2.20
Quiz for Matrix Product Road Maps
5 Questions
2.21
Multiple Product Line Road Maps
2.22
Quiz for Multiple Product Line Road Maps
5 Questions
Chapter 22: Ten Ways Product Managers Fail
20
3.1
Talking More Than Listening
3.2
Quiz for Talking More Than Listening
5 Questions
3.3
Focusing Only on Features
3.4
Quiz for Focusing Only on Features
5 Questions
3.5
Not Continuing to Learn
3.6
Quiz for Not Continuing to Learn
5 Questions
3.7
Reinventing the Wheel
3.8
Quiz for Reinventing the Wheel
5 Questions
3.9
Avoiding Seeking Help
3.10
Quiz for Avoiding Seeking Help
5 Questions
3.11
Digging In and Refusing to Compromise, Ever
3.12
Quiz for Digging In and Refusing to Compromise, Ever
5 Questions
3.13
Never Visiting Customers
3.14
Quiz for Never Visiting Customers
5 Questions
3.15
Not Owning the Whole Product
3.16
Quiz for Not Owning the Whole Product
5 Questions
3.17
Adopting Agile but Losing Overall Business Focus
3.18
Quiz for Adopting Agile but Losing Overall Business Focus
5 Questions
3.19
Being a Product Janitor Rather Than a Product Manager
3.20
Quiz for Being a Product Janitor Rather Than a Product Manager
5 Questions
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