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Wrap up! The Part of Tens – Public Relations and Media Strategy
Wrap up! The Part of Tens – Public Relations and Media Strategy
Curriculum
3 Sections
30 Lessons
10 Weeks
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Collapse all sections
Chapter 23: Ten Myths about PR — Debunked
20
1.1
PR Can Be Put on Pause
1.2
Quiz for PR Can Be Put on Pause
5 Questions
1.3
PR Is Necessary Only in a Crisis
1.4
Quiz for PR Is Necessary Only in a Crisis
5 Questions
1.5
PR Is about Your Contacts and Who You Know
1.6
Quiz for PR Is about Your Contacts and Who You Know
5 Questions
1.7
PR Is about Being Pushy
1.8
Quiz for PR Is about Being Pushy
5 Questions
1.9
PR Should Defer to Marketing for Strategy and Messaging
1.10
Quiz for PR Should Defer to Marketing for Strategy and Messaging
5 Questions
1.11
PR Doesn’t Take a Lot of Time
1.12
Quiz for PR Doesn’t Take a Lot of Time
5 Questions
1.13
The Right Story Sells Itself
1.14
Quiz for The Right Story Sells Itself
5 Questions
1.15
You Have to Cast a Wider Net to Get More Opportunities
1.16
Quiz for You Have to Cast a Wider Net to Get More Opportunities
5 Questions
1.17
PR Can Control What Journalists Publish
1.18
Quiz for PR Can Control What Journalists Publish
5 Questions
1.19
Brands Should Play It Safe
1.20
Quiz for Brands Should Play It Safe
6 Questions
Chapter 24: Ten Steps to Better PR Writing
20
2.1
Organize and Outline
2.2
Quiz for Organize and Outline
6 Questions
2.3
Know Your Reader
2.4
Quiz for Know Your Reader
5 Questions
2.5
Nail Down What You Want to Say
2.6
Quiz for Nail Down What You Want to Say
5 Questions
2.7
Power through Writer’s Block
2.8
Quiz for Power through Writer’s Block
6 Questions
2.9
Shun Jargon and Talk Like an Actual Person
2.10
Quiz for Shun Jargon and Talk Like an Actual Person
5 Questions
2.11
Be Concise
2.12
Quiz for Be Concise
5 Questions
2.13
Keep It Simple
2.14
Quiz for Keep It Simple
5 Questions
2.15
Be Specific
2.16
Quiz for Be Specific
5 Questions
2.17
Include Supporting Information
2.18
Quiz for Include Supporting Information
5 Questions
2.19
Be Consistent
2.20
Quiz for Be Consistent
5 Questions
Chapter 25: Ten Things You Should Never Do in PR
20
3.1
Lie or Mislead
3.2
Quiz for Lie or Mislead
5 Questions
3.3
Stonewall
3.4
Quiz for Stonewall
5 Questions
3.5
Procrastinate
3.6
Quiz for Procrastinate
5 Questions
3.7
Be Inaccessible
3.8
Quiz for Be Inaccessible
5 Questions
3.9
Offer a Bribe
3.10
Quiz for Offer a Bribe
5 Questions
3.11
Turn Up Your Nose
3.12
Quiz for Turn Up Your Nose
5 Questions
3.13
Bore People
3.14
Quiz for Bore People
5 Questions
3.15
Be a “No Man”
3.16
Quiz for Be a “No Man”
5 Questions
3.17
Sacrifice Long-Term Relationships for Short-Term Results
3.18
Quiz for Sacrifice Long-Term Relationships for Short-Term Results
5 Questions
3.19
Behave Unethically in PR
3.20
Quiz for Behave Unethically in PR
5 Questions
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